IMI Management Bootcamp

Start Dates: TBC

Duration: 5 Days

Location: Virtual

Full Fee: €3,445

Network Members Fee: €1,170 Book Now

Programme overview

This IMI Management Bootcamp is comprised of an intensive five-day programme covering the business essentials of strategy, leadership, finance, marketing and people performance in an intensive format designed to give you a thorough framework of knowledge for making informed business decisions. The programme is designed to build on your existing management competencies by giving you a comprehensive understanding of all the functions of an organisation, by highly respected experts in each function.

Learning outcomes

At the end of this course, participants will have a deeper understanding of organisational strategy, and how it is supported by finance and marketing and executed by effective leadership. Participants will have learned about their own leadership style and capabilities, and how they can impact performance and operations in their organisation.

Who is the course for?

This programme is ideal for participants with with considerable specialist management experience in one area of their business and who want exposure to others. It’s also ideal for professionals aspiring to positions of greater responsibility and for experienced managers looking to widen their understanding of difference business functions.


Day 1: Leadership
• Identify what leadership means in your organisation
• Understand the importance of Emotional Intelligence
• Gain awareness and reflect on your own leadership style, values and personal brand
• Understand a leader’s role in change
• Identify actions to take to grow your effectiveness as a leader

Day 2: Strategy
• What is strategy?
• What is a PESTEL?
• Five Forces – assess the key competitive factors that are important to understanding the position of both your company and industry
• Stakeholder mapping
• Strategy mapping – how best to track success of your strategy

Day 3: Marketing
• Marketing and Value Factor
• Factors that drive and influence development of marketing structures
• The Value Proposition Canvas
• Segmentation
• The power of branding

Day 4: Finance
• The balance sheet
• The income statement
• Preparing financial statements
• Reading the cash flow statement
• Ratio analysis and the pitfalls/limitations to be aware of
• Beyond the numbers

Day 5: Strategic HR
• Strategic HRM: the context
• Design of the organisation & operating model
• Performance & Reward
• Engagement

Trainer Profile:

Leadership – Kevin Quigley has been involved in learning, leadership & management development, technology and innovation for the past 30 years. He is an associate member of the IMI specialising in Leadership Development, Leading Change and Change Management.

Strategy – Jonathan Westrup has been the IMI Programme Director of the Professional Diploma in Strategy & Innovation since 2010 and his associate expertise is in business strategy with a particular interest in corporate governance and organisational performance. Jonathan also works with management teams in facilitating their strategy process.

Marketing – Cariona Neary is a consultant, coach and trainer, specialising in helping organisations to achieve greater employee and customer engagement. Cariona specialises in marketing strategy, communications and customer experience management.

Finance – Colette Yeates has been an IMI Associate Faculty member since 2019 and regularly delivers on both the Management Bootcamp and the Finance for the Non-Financial Manager short programmes. Colette also delivers on the Finance components of the IMI Professional Diploma in Management. Colette is a Fellow of the Chartered Association of Certified Accountants and has lectured with UCD, DBS and the Irish Management Institute since 2005; she has also held strategic financial positions in the Financial Services sector with Ulster Bank and the Canadian Imperial Bank of Commerce.

Strategic HRM – Jane Mitchell is a leadership and organisational development consultant with 15 years’ experience working with diverse groups across many cultures. Her approach is positively challenging, centred on creating clarity, developing opportunity and delivering impact through tangible business results.